𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 / 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗧𝘄𝗼 𝗠𝗶𝗻𝘂𝘁𝗲𝘀 𝗼𝗿 𝗟𝗲𝘀𝘀
𝗡𝗲𝘄𝘀 𝗙𝗹𝗼𝘄 𝗔𝘀 𝘁𝗵𝗲 𝗙𝘂𝗲𝗹 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗦𝗵𝗮𝗿𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁

News flow for a public company represents the fuel that drives organic engagement with investors.

A company with a stead stream of news and press releases offers investors a reason to engage and learn more about the company and ultimately invest in its shares.

Whether you are a public company or a sell-side research analyst, if you

only publish a quarterly earnings release,

or

only publish an earnings recap note,

You quickly become irrelevant to the investor community.

𝗡𝗲𝘄𝘀 𝗙𝗹𝗼𝘄 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗖𝗮𝗽

Market Capitalization size dictates the importance and value of news flow.

For Large Cap and Mega Cap companies, think above $10B in market cap, news flow is less relevant due to scale and liquidity advantages.

For Micro, Small, and Mid Cap companies, active news flow helps the company overcome scale and liquidity disadvantages.

𝗡𝗼 𝗡𝗲𝘄𝘀 𝗙𝗹𝗼𝘄, 𝗡𝗼 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

How do you overcome a lack of active news flow?

Industry news flow can become an impactful way to drive investor engagement.

Why?

Substantial industry news items allow the company to discuss several items with investors:

• 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝘁𝗼 𝗬𝗼𝘂 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆
• 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗮𝗰𝘁𝘀 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀
• 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗼𝗿 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗮𝗰𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲

All of the above insights drive investor engagement.

Each of these discussion points can further develop an investor’s mosaic allowing him or her to use the comments to evaluate not just one, but several investments.

𝗥𝘂𝘀𝗵 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 – 𝗔 𝗥𝗲𝗮𝗹-𝗟𝗶𝗳𝗲 𝗘𝘅𝗮𝗺𝗽𝗹𝗲

This past week Rush University Medical Center unveiled Rush Connect a virtual specialty care platform for its patients.

For a publicly traded telemedicine company the Rush news would be a great opportunity to drive engagement.

The Rush Connect news offers the following:

• 𝗜𝗹𝗹𝘂𝘀𝘁𝗿𝗮𝘁𝗲𝘀 𝗵𝗼𝘄 𝗰𝗮𝗿𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝗲𝘃𝗼𝗹𝘃𝗲 𝘁𝗼𝘄𝗮𝗿𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗳𝗶𝗿𝘀𝘁.
• 𝗦𝘂𝗴𝗴𝗲𝘀𝘁𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 𝗳𝗼𝗿 𝗵𝗲𝗮𝗹𝘁𝗵 𝘀𝘆𝘀𝘁𝗲𝗺𝘀, 𝗮 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗻𝗲𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀.
• 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 𝗶𝗻 𝗗𝗧𝗖 𝘁𝗲𝗹𝗲𝗺𝗲𝗱𝗶𝗰𝗶𝗻𝗲 𝗮𝘀 𝗶𝘁 𝘀𝗲𝗲𝗺𝗶𝗻𝗴𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗪𝗲𝗹𝗹 𝗮𝗻𝗱 𝗧𝗲𝗹𝗲𝗱𝗼𝗰, 𝗮𝗺𝗼𝗻𝗴 𝗼𝘁𝗵𝗲𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀.
• 𝗧𝗲𝗹𝗲𝗺𝗲𝗱𝗶𝗰𝗶𝗻𝗲 𝗶𝘀 𝗺𝗮𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗺, 𝗮𝗻𝗱 𝗮𝗰𝘂𝘁𝗲 𝗰𝗮𝗿𝗲 𝘁𝗲𝗹𝗲𝗺𝗲𝗱𝗶𝗰𝗶𝗻𝗲 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱