AI can analyse every transcript, presentation and word a company puts into the market. But technology is still the channel, not the message. Ultimately, judgement stays human.

In the latest Optimum TV, Karl Mahler, former Head of Investor Relations at Roche, joins Nick Bastin to discuss how AI is reshaping investor relations and what won't change.

They explore:

Why companies need to “own their story” in an AI-enabled market
How to communicate complex science without losing the investment case
Why investors won't buy what they don't understand
Why IR needs a voice before strategic decisions are made, not afterwards
Why the IR team of 2030 could be smaller, more strategic and much closer to the science
Watch the latest #OptimumTV.